Published 2021-07-30
Abstract
In the existing situation, family arrangements have ascribed considerable leverages among school going children are exercising the power of persuasion in family decision making. Marketing to kids may be the key factor to increase the turnover of any Business .The study touches upon important issue of rising consumerism in children owing to the mounting of advertisements in the Television. The nagging behavior of children is the area of focus to many people across the world. This study helps to dwell upon the sources of information to the children, various techniques adopted by them to nag their parents and capture insight about the ethical issues surrounding the phenomenon.